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Peeps are coming back with both new and classic flavors



PEEPS® are making a comeback.

The candy is making a long-awaited return this Easter season. Hatching this year are new and classic PEEPS® Brand confections, along with a variety of merchandise and treats.

“PEEPS® is back and better than ever! We’re thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year,” said Caitlin Servian, Brand Manager for PEEPS®. “For nearly seven decades, PEEPS® Marshmallow Candy has been a quintessential Easter staple. Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra PEEPSONALITY® at Easter!”

In the return, there will be two new flavors available nationwide – PEEPS® HOT TAMALES® Fierce Cinnamon Flavored Marshmallow Chicks and the PEEPS® Froot Loops™ Flavored Pop.

Here is a list of the PEEPS® product offerings and returning fan-favorites:

National PEEPS® Marshmallow Offerings:
PEEPS® Rainbow Marshmallow Chick Pop
PEEPS® Cotton Candy Flavored Marshmallow Chicks
PEEPS® Party Cake Flavored Marshmallow Chicks
PEEPS® Sour Watermelon Flavored Marshmallow Chicks
PEEPS® Fruit Punch Flavored Marshmallow Chicks
PEEPS® Root Beer Float Flavored Marshmallow Chicks
PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies
Exclusive PEEPS® Marshmallow products for select retailers:
PEEPS® Individually Wrapped Marshmallow Chicks for Egg Hunt – available only at Walmart
PEEPS® Blue Raspberry Flavored Marshmallow Chicks – available only at Walmart
PEEPS® Delights™ Raspberry Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge – available only at Target
PEEPS® Chocolate Caramel Swirl Filled Delights™ Marshmallow Chicks Dipped in Chocolate – available only at Target
PEEPS® Giant Pink or White Marshmallow Bunny Pops – available only at Target
National Food and Merchandise Partners:
Kellogg’s PEEPS® Cereal
PEEPSxCROCS Bunny Jibbitz™
PEEPSxHIPDOT 6 Shade Pigmented Palette and 4 Piece Makeup Sponge Set
PEEPS® Lofthouse Cookies
PEEPS® Flix Chick Pop-Ups!

Fans should also keep an eye out for an exciting announcement from PEEPS® in mid-February, as the brand is partnering with another adorable retailer for the Easter season.

This spring, PEEPS® will also be hosting “PEEPSONALITY® Live!” – a weekly virtual series dedicated to showing fans how to create Insta-worthy PEEPS® creations. PEEPSONALITY® Live will offer tutorials that families can do together, no matter the skill level. Beginning on March 9, fans can tune in to the official PEEPS® Instagram account to watch and learn how to make recipes and crafts using PEEPS®.


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