Lowe’s sending $1 million in flowers to mothers and grandmothers in isolation due to COVID-19
MOORESVILLE, N.C., May 5, 2020 /PRNewswire/ — The COVID-19 pandemic has upended the way Americans celebrate holidays, with many missed moments of togetherness as a result. In an effort to show appreciation to the moms who can’t be together with their families this Mother’s Day, Lowe’s will donate $1 million worth of flower baskets from its network of small business growers and nurseries and provide them to more than 500 long-term care and senior living facilities.
The deliveries will take place in the days leading up to the holiday as the company aims to show appreciation to the mothers and grandmothers currently in isolation ahead of Mother’s Day. Each basket will be wrapped individually and include a special note of appreciation from Lowe’s.
“Mother’s Day is a special time of celebration between mothers, grandmothers and their children, and our hearts go out to the millions of families nationwide who won’t be able to be with their loved ones this year,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer. “We hope that these flower deliveries, made possible by our network of local nurseries will bring a spark of joy to the moms and grandmothers in senior housing who may feel alone this Mother’s Day.”
In a continued effort to support small businesses during COVID-19, Lowe’s sourced the flower baskets from local nurseries and growers nationwide that may have experienced slowed or ceased business operations due to the pandemic. The initiative will also support earnings for Uber drivers who will be delivering flowers in select cities as they continue to help move what matters during the pandemic.
“We are committed to supporting our small business partners during this difficult time, including our local nurseries and growers who have been impacted by the pandemic,” said Bill Boltz, Lowe’s executive vice president, merchandising. “These local small businesses are the backbone of our garden centers, and we are eager to continue investing in their long-term success.”
This initiative builds on Lowe’s $250 million commitment to COVID-19 relief, including recently announced special payments for associates and $3 million to help support small businesses.