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You asked for it: Classic Trix Shapes are back



Photo courtesy of General Mills

MINNEAPOLIS, Minnesota – After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite – Classic Trix Fruity Shapes according to a press release.

This announcement comes on the heels of the company’s 2017 relaunch of Classic Trix, also inspired by consumer sentiment, which brought back the bright colors the iconic cereal was known for. Now with this latest announcement, Trix is taking it one step further and will keep the fun going by officially bringing back the famous fruity shapes this Fall.

“Trix cereal is beloved by our fans, and we heard loud and clear that they wanted to see the iconic shapes back in their bowls,” said Scott Baldwin, director of marketing for General Mills Cereal. “When Trix launched in 1954, it was the first fruit-flavored cereal that was colorful and fun. We’re excited to continue that legacy, bringing an extra dose of joy to breakfast.”

Trix first debuted the fruity shapes in 1991, establishing its place in 90s pop culture history, especially among kids growing up in this era. In 2006, the cereal returned to its original round shape, where it has remained ever since. Trix fans have been asking for a shapes comeback for years. In just the last 18 months, the brand has seen more than 20,000 requests, with fans asking things like, ‘How many retweets to bring shapes back?’ or ‘Is there a secret stash of Trix Shapes you can send me?’ The wait is over. Classic Trix Fruity Shapes are back and here to stay.

Classic Trix Fruity Shapes will be appearing on shelves in major retailers nationwide in Fall 2018.

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