Plimoth Plantation will be changing their name by the end of the year as a branding change has already begun.
In a statement released this week, it was revealed that the “Museum seeks to represent all of the people, Indigenous and European, first-generation or with deep roots, who lived, worked, loved, fought, planted, and traded on this land in the 17th century.”
The Museum was in discussions concerning a name change for the past year.
Until the new name is decided upon, the Museum is using a special mark as part of this year’s 400 year commemoration in their signage and promotional materials.
Courtesy of Plimoth Plantation
In the statement, the Museum referenced that they are called to have the necessary and sometimes painful discussions in these current times.
“Regardless of its name, this Museum will continue to hold a space for humanity: the community table. An open invitation to come together and talk. We create space for conversations and experiences interwoven with elements that are immersive and participatory, inclusive and social, personal and relevant. We will continue to strive for inclusion and we invite you to join the conversation.”