Plano, Texas, Aug. 15, 2019 (GLOBE NEWSWIRE) — J. C. Penney Company, Inc. (NYSE: JCP) today announced that 30 JCPenney stores will soon be offering a sought-after selection of secondhand women’s clothing and handbags from thredUP. Each thredUP shop at JCPenney will be refreshed weekly to offer continued newness according to the company.
“With the rise of online resale markets, there’s no doubt that demand for great value on quality brands is at an all-time high. There’s an emotional thrill that comes with finding one-of-a-kind secondhand product for much less,” said Michelle Wlazlo, executive vice president and chief merchant for JCPenney. “While there are more secondhand shoppers than ever before, we’ll continue to test and evaluate how this resonates with customers. We’re excited about the prospect of creating a new in-store experience that makes high-end brands attainable, as well as catering to eco-minded consumers who want more sustainable options in their wardrobe.”
Offering a seasonal array of resale handbags and women’s fashion, the thredUP assortment will be uniquely branded in a 500-to-1,000 sq. ft. presentation in select markets starting this week.
By shopping thredUP in a brick-and-mortar environment, consumers have the opportunity to see, feel and try on the item at JCPenney, as well as utilize existing promotional offers to maximize their savings. Additionally, thredUP merchandise purchases are eligible to earn JCPenney Rewards.