The Greater Fall River Hot Jobs List – February 15, 2020

Marketing Analyst – St. Anne’s Credit Union (Fall River)
St. Anne’s Credit Union has a full-time Marketing Analyst position available at our Corporate Office. Under the direct supervision of the VP of Marketing, the Marketing Analyst will assist with research, projects, campaigns, and administration to promote the Credit Union’s brand, increase sales, and support the business lines. Apply HERE: https://www.stannes.com/Careers#Marketing-Analyst
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St. Anne’s offers full-time employees a competitive salary commensurate with experience and a comprehensive benefits package including:

• 401(k)
• Health & dental insurance
• Life insurance
• Short & long term disability insurance
• Educational assistance
• Paid vacations and holidays
• Personal and sick days
• Employee Assistance Program (EAP)
• Free checking

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Research and Analysis

Analyzes promotions against actual purchase and ROI. Strategizes on content management system (CMS) and Google reporting structure for efficiency and achievement. Performs research and analysis on competitors, identifies emerging trends and key opportunities for innovation. Ability to demonstrate product awareness and an understanding of the needs of target demographic. Assists with maintaining up to date archives of all marketing files.

Website
• Maintains website content and reviews periodically to ensure links are working properly and content is both current and accurate

Events
• Processes and compiles feedback from events, focus groups and surveys. Provides suggestions for optimization
• Plans, schedules and participates in events including but not limited to annual concert, trade shows, parades, anniversary and grand opening celebrations, in-branch promotions, seminars and meetings. Plays an active role as one of the Credit Union’s external event planners to promote the Credit Union’s image to the business community and general public

Email Marketing/Social Media
• Maintains Email Marketing Software (Constant Contact or other)
• Understanding of digital media, Facebook, Twitter, YouTube and other social media platforms.

Marketing Materials and Promotional Items
• Assists with the creation, production and review of sales and marketing materials including but not limited to PowerPoint presentations, fact sheet, brochures, posters, stationery, announcements and other forms and documents.
• Assists in writing and editing marketing literature for internal and external audiences for deployment on various marketing channels including but not limited to press releases, newsletters, reports and social media
• Manages inventory of credit union mentions, reviews and promotional items

Strategy and Image
• Works as part of the marketing team to develop strategies and plans to support advertising/social media campaigns that are designed to increase product usage, community awareness, market penetrations and other Credit Union goals provided by management
• Responsible for promoting and expanding the image and brand, ensuring consistency and integrity
• Monitors sites for posting traffic and manages brand reputation across online platforms, responds to reviews and questions
• Checks functionality, proofs content and monitors all assigned projects (i.e., rates on website) keeping project plan spreadsheet up to date
• Adheres to Credit Union’s confidentiality policy and safeguard member information

EDUCATION, EXPERIENCE & SKILLS REQUIRED:

EFFORT:
• Drives to and attends meetings as required
• Transports and sets up displays having the ability to lift books, boxes, supplies, etc. 40 lbs.
• Frequently loads and unloads vehicle with supplies for events offsite
• Visits branch locations in performance of duties
• Speaks and listens to consumers and explains Credit Union products and services
• Hand dexterity required to operate computer terminal and/or related equipment

QUALIFICATIONS:

• Bachelor’s degree (preferably in Marketing, Advertising or English) with 3 years’ relevant experience (banking or finance preferred), or combination thereof
• Highly detail oriented with excellent proofreading skills and attention to detail.
• Must have strong organizational, project management and multitasking skills with the ability to manage a number of projects at the same time, working independently or as a team.
• Excellent interpersonal skills, self-motivated and articulate.
• Digital advertising and media buying experience a plus!
• Strong copywriting, verbal and communication skills, must be accurate and organized in presentation of materials. Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint); experience with Adobe Photoshop an advantage.

Multi-lingual a plus!

Ready to apply? https://www.stannes.com/Careers#Marketing-Analyst