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Bed Bath & Beyond makes return as online shopping destination



SALT LAKE CITY, Utah, Aug. 01, 2023 — The beloved home brand, Bed Bath & Beyond, is back! The brand, which was purchased by, Inc. in June, announced today the launch of in the U.S. This launch marks a transformation for both Overstock and Bed Bath & Beyond, merging both companies into a single online shopping destination under the Bed Bath & Beyond name.

“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader ecommerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better Beyond.”

Beginning today, Bed Bath & Beyond will return to offering the kitchen, bed, and bath-related products customers have grown to love since its inception 30 years ago – in addition to a vast and growing assortment of furniture and other home product categories, including area rugs, lighting, décor, and home improvement, among others. Its broad offering includes millions of products available at “Smart Value” – or quality for less.

In celebration of this milestone launch, customers will see sitewide deals, promotions, and perks at and the new Bed Bath & Beyond mobile app.

“If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment, and the improved customer experience on the website and mobile app,” Johnson said. “We’ve seen strong customer engagement with our Canada business that launched on June 29.”

Under a Bankruptcy Court supervised process, the Bed Bath & Beyond brand was acquired by Overstock in June. Following this acquisition, Overstock is being rebranded as Bed Bath & Beyond – an ecommerce only retailer. The Overstock brand will sunset over time.

According to Axios, Sunday was the last day that any BBB stores were open to the public.

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