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Uncle Ben’s, Mrs. Butterworth, Cream of Wheat following Aunt Jemima with branding changes

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More companies are announcing packaging changes and reviews due to the perception that the branding could support racism.

Conagra Brands, Inc. announced the following statement on its Mrs. Butterworth’s food brand:

“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.”

“It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”

B&G Foods, Inc. announced that they are initiating an immediate review of the Cream of Wheat brand packaging.

“We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism. B&G Foods unequivocally stands against prejudice and injustice of any kind.”

MARS announced that changes are coming to their Uncle Ben’s brand.

“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”

“We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities.”

“Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world.”

Earlier this week, Aunt Jemima announced that they would be changing their brand and packaging.

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