McDonalds’s has made an announcement in commemoration of the birthday of the Big Mac.
To celebrate the 50th anniversary of the Big Mac, McDonald’s unveiled the MacCoin, a limited edition global currency* backed by the internationally iconic Big Mac that fans across the world can get their hands on starting August 2 to share, collect or redeem. Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last. Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald’s restaurants in the U.S. and in more than 50 participating countries.
More than 6.2 million MacCoins will be distributed globally in more than 50 countries while supplies last. These commemorative coins feature five unique designs, each representing a decade of the Big Mac. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac. The MacCoin highlights:
•The ‘70s, showcasing the decade’s flower power
•The ‘80s alluding to pop art
•The ‘90s defined with bold, abstract shapes
•The early ‘00s specifically focusing on the technology that was at the forefront of the turn of the century
•The ‘10s MacCoin calling attention to the evolution of communication