Irvine, Calif (January 14, 2021) – Taco Bell® is starting fresh in 2021, especially with its vegetarian fans. The brand is kicking the year off with the return of potatoes and exploring a new plant-based protein with Beyond Meat®.
After a brief hiatus from menus due to Taco Bell’s menu simplification efforts last year, Cheesy Fiesta Potatoes and the Spicy Potato Soft Taco will be back starting March 11. Taco Bell is also teaming up with Beyond Meat to create an innovative new plant-based protein that will be tested in the next year.
“The return of our beloved potatoes is just the first step in showing our fans the strong continued commitment to vegetarian we are making this year,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “We have long been a leader in the vegetarian space, but this year, we have more meatless options in store that vegetarians, veggie-curious and even meat-eaters will love.”
The potato bites are AVA-certified vegan and customers can easily swap meat for potatoes or beans on any of Taco Bell’s menu items. Fans can order the Spicy Potato Soft Taco for $1** and the Cheesy Fiesta Potatoes for $1.49** when they’re back on the menu in March at participating U.S. locations.