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Uncle Ben’s announces official name and graphics changes

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Uncle Ben’s has followed through with their announcement to change their brand and packaging.

The brand made the following announcement today.

“We will change our name to Ben’s Original™ as well as remove the image on our packaging to create more equitable iconography. This change signals our ambition to create a more inclusive future while maintaining our commitment to producing the world’s best rice.”

“We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity—and that comes with a new brand purpose to create opportunities that offer everyone a seat at the table.”

The statement went on to say that Mars Brands will “continue to improve racial equity throughout our business, from increased representation in our workforce, leadership and talent pipeline, to better utilizing our spend, specifically among our suppliers, to drive positive change.”

Several companies have recently changed, or announced changes, to their branding.

Back in June, Conagra Brands, Inc. announced the following statement on its Mrs. Butterworth’s food brand:

“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.”

“It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”

B&G Foods, Inc. announced that they are initiating an immediate review of the Cream of Wheat brand packaging.

“We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism. B&G Foods unequivocally stands against prejudice and injustice of any kind.”

Aunt Jemima also announced that they would be changing their brand and packaging.

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