Move over Amazon and Walmart, Target has entered the quick shipping game.
As part of an ongoing efforts to make shopping at Target even more convenient for its customers, Target just announced it will acquire Shipt, a same-day delivery company, for $550 million.
The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an option at about half of Target stores beginning in early 2018. And by the 2018 holiday season, it will be an option at the majority of Target stores, and in all major markets.
In early 2018, about half of Target stores will offer same-day delivery of groceries, essentials, home, electronics and other products due to the Shipt acquisition. By the end of 2019, same-day delivery will be offered on all major product categories at Target.
Target customers will be able to visit Shipt.com to see if it’s available in their area. If it is, a $99 annual membership fee gets them same-day delivery services from their local Target store for the year.
Shipt has a network of over 20,000 personal shoppers in 72 cities that fulfill orders within hours