Community
Pancheros Mexican Grill opens first ever location in Massachusetts, and it is right in our back yard
Pancheros Mexican Grill has announced the opening of its newest location. The first in Massachusetts and it is right on the South Coast.
Pancheros opened this week at the Fairfield Commons Plaza at 550 Grand Army Highway on Route 6 in Somerset, across from the Home Depot.
The restaurant is owned by a trio of investors; Dustin Deboer, Douglas Stack and Kevin O’Shea with Deboer and Stack as operating partners. The group has ample experience in the restaurant business, as Stack and O’Shea own two Sonic locations that Deboer serves as the Director of Operations of, with one being located across the street from the new Pancheros. Alongside a trusted team of managers, the group takes a hands-on approach to running their new restaurant.
“We are delighted to join the Pancheros family and bring the first location to Massachusetts,” said Deboer. “Following the success of my business partner’s Sonic location in Somerset we knew the area was a prime market for business development and we were eager to explore more ownership options. We met with numerous franchises to find the best fit, and once we met the Pancheros team we knew we had struck gold. Their team is the epitome of authenticity, the food is top-notch and their values and story really resonated with us. As a brand that’s been around for 30 years, Pancheros has proven to be an industry leader while still maintaining the small-town feel they started with, and that’s exactly the type of brand we want to align with.”
“We pride ourselves on our longstanding commitment to bettering the communities we’re located in,” said Rodney Anderson, founder and President of Pancheros. “Our community roots are integral to our brand mission, and it’s a value we share with Dustin, Douglas and Kevin. As business owners in the Somerset area, they have been serving the local community for a while, which makes them ideal franchisees to bring Pancheros to the market. We’re confident that Pancheros will be a welcome addition to the town.”
In May, Stack stated that Pancheros is similar to Chipotle. The ownership group was granted a common victualer-wine & malt beverages license to serve alcohol. Stack stated that alcohol comprises of about 2% of Pancheros’ business.
Pancheros prides itself on their fresh-pressed tortillas, revolutionized burrito building, and keeping it simple with no fryers or freezers. The fast-food chain also serves Quesadillas, tacos, and salads.
The location features a 1300 square foot dining area with 56 seats.
To celebrate the restaurant opening in Somerset, Pancheros is offering $1 burritos through the Pancheros mobile app from November 8 to November 15. Beginning on November 8, guests can use code somerset1 to receive the offer. There are only 4000 codes available and limited to one per guest.
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