Fall River NBA prospect signs deal with shoe company, projected to land with Boston Celtics in 2025 mock draft

A 6’5″ shooting guard from Fall River is one of the most sought-after basketball players in the country and has now signed a deal with a top shoe company.

According to sports footwear and NIL journalist Nick DePaula, Adidas has signed Arizona State star freshman Joson Sanon to a multi-year NIL + NBA footwear & apparel deal. Terms of the deal were not disclosed.

Sanon has been a top prospect the last several years and his high school basketball journey began at Durfee High School as a freshman.

Despite keeping his Fall River roots, Sanon moved on from being a Hilltopper and headed to Vermont Academy in Saxtons River, Vermont where he was a top college recruit.

We previously asked Joson’s father Josue what prompted the change of high schools.

“He had to move to Vermont Academy to get some competition in the game. He has more opportunities at a private school, but he appreciates Durfee High School for the effort and the support.”

Sanon had received over 15 scholarship offers from D1 schools including Indiana, Kansas, Georgia, Georgetown, Alabama, UNLV, UCONN, UMASS, Providence College, and Washington.

He initially decided to go to Arizona but switched to Arizona State when Caleb Love announced he was returning to the Wildcats.

According to Sports Illustrated, a recent 2025 NBA mock draft from NBA Draft Room projects Sanon as a first-round pick (#30 overall) to the Boston Celtics.

On top of being one of the most highly recruited ballers for his on the court performance, Sanon’s former coach at Vermont Academy John Zall, says that he is also a great kid.

Sanon’s skills have garnered him invites to elite tournaments and camps across the country. Earlier this year, Sanon participated in the HoopHall Prep Showcase in Springfield, Massachusetts where he averaged over 30 points in two games against top ranked teams in the country.

Scouts say Sanon has a good basketball IQ, can shoot the three, mid-range, and close range, and can also defend multiple positions.

Fall River residents will be following Sanon’s progress with hopes of NBA success.